History: Crowd motivation

Challenges in crowd motivation:

-Haiti response:
it became hard to keep workers motivated as the process went on before funding came online. Personal relationships really helped keep people going
-Using social media helped both recruit people and provide a positive motivation for people coming into the work in a more personal manner

MTurk: Money is the main motivator
Other motivation besides money:
-community recognition
-personal achievement
-competition (who does the most tasks wins)
-stat maintenance keeps people shooting for a goal ("competing" with themselves going forward)

Feedback loop is important for people as an extra motivation. Whether its:
-markup of their ESL output
-translation back and forth view for the Monolingual contributing
-People on Livemocha want to learn a language and this is a great motivator
-positive feedback and access to more advanced work based on previous performance was a very good tool with people on MTurk

There is an effect of national/language pride in low density language tasks. People are proud to help get their language out there and build resources for it.

How much of the motivation can be automated into the process and how much of it will and has to remain personal relationship driven. How scalable are these relationship models to larger and larger crowds.